Hosting a seminar is an excellent way for business owners and entrepreneurs to establish their authority in a specific industry and get the word out about their products. However, some entrepreneurs make rookie mistakes that can end up hurting their image. In order to make your seminar a success and avoid beginner mistakes, keep these three key tips in mind:
Have Your Technology Sorted Out in Advance
Many of us have attended some presentation where the technology ended up malfunctioning and causing a delay to the presentation. While it can happen to anyone, technical mistakes like these look bad and can frustrate your attendees. By the time the technology is fixed, your audience could be in a bad mood and not as keen to hear what the presenter has to say.
Sometimes, problems with technology happen due to bad luck. However, you can significantly reduce the likelihood of problems with your presentation by performing thorough testing in advance. In addition, it isn’t a bad idea to have someone who is tech savvy on standby in case things get messy. You can probably find a way to save your seminar from a technology meltdown, but it is much easier to begin a seminar on the right track.
Pick the Right Time and Place
Persuading people to attend your seminar isn’t difficult if you provide them with a good venue and a reasonable time to be there. The goal is to make it as easy as possible for your attendees:
The time: When picking the time to hold your seminar, consider your target audience. If your goal is to educate stay-at-home moms, the time may be different than if you were educating professionals with 9-to-5 jobs. For the majority of seminars, market research has found that between 6 and 8 p.m. is the best time to hold a seminar. This typically gives people enough time to get off work and pick up kids from school.
The place: Cramming everyone into a tiny space isn’t going to leave a good impression. In addition to making sure that your venue has enough space, it’s critical that you choose a place that looks professional. You can rent professional seminar rooms with the latest technology at YourOffice Ballantyne that will impress your attendees and help boost your credibility.
Balance Your Sales With Education
While your ultimate goal is to establish your authority and promote your product, it is important that you have a good balance between educating and selling to your audience. Your attendees are there to learn—not sit through two hours of self-promotion. Go easy on the sales pitch and your audience will be more apt to listen to what you have to say.
Set Your Seminar Up For Success at YourOffice Ballantyne!
Seminars are a great way to boost your credibility in your field and take your business to new heights. In order to make your seminar a success, YourOffice Ballantyne offers training and seminar rooms that can be rented by the hour or day. Contact us today to find out how you can book a seminar room today to help grow your business!